The diamond is April's gemstone and perhaps the most recognized gem in the world. Diamonds were first mined in India over 3,000 years ago. And while the diamond mines in India have mostly played out, India cuts and polishes over 90% of all diamonds. Today, South Africa, Canada, Australia, Brazil and Russia are the leading diamond producers.
The popularity of diamonds escalated in the 19th century as a result of an increase in supply, improvements in cutting and polishing techniques, growth in world economy, and innovative advertising campaigns. The most successful and well-known of the advertising campaigns is DeBeers' A Diamond Is Forever, first launched in 1947. This campaign popularized the use of diamonds in engagement rings and fostered a demand for diamonds.
Lynn's musings about all facets of jewelry.